Efficiently Irrational: Twenty-Five Years of Neuroeconomics

•  Thursday, May 7, 2026
•  14:00
•  Webb Building, Room 001, Tel Aviv University

Lecturer: Paul W. Glimcher, PhD
A leading researcher in neuroscience and neuroeconomics, Chair of the Department of Neuroscience and Director of the Institute for Translational Neuroscience at New York University (NYU).

The lecture will present insights from 25 years of research on human behavior and decision-making, integrating neuroscience, psychology, and economics. It will explore why people often make inconsistent choices, and how these can be understood as the result of an optimal balance between biological constraints and the need for precision in decision-making.

This talk offers a fresh perspective on human “irrationality” — not as a flaw, but as part of a sophisticated adaptive mechanism.